Manager and interdepartmental relations

Manager and interdepartmental relations

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Fundamentals of Advertising (MKT 253)

Unit 3: Advertising Department

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

• Explain the scope and key elements of manager and interdepartmental relations.
• Apply the relevant marketing concepts to a defined customer group, market or business decision.

Curriculum Scope

• Functions of the advertising manager
• Inter-departmental relations

Detailed Microsyllabus

1. Manager responsibilities

   1. Translate marketing objectives into advertising priorities.
   2. Manage schedules, budgets and external partners.
   3. Review creative work and campaign evidence.

2. Department relationships

   1. Coordinate with sales, marketing research and product management.
   2. Link finance approval and production capacity with campaigns.
   3. Share customer feedback with service and distribution teams.

3. Management practice

   1. Prepare a clear brief and reporting schedule.
   2. Resolve conflicting departmental expectations.
   3. Explain accountability for claims and resource use.

---

Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 106–108.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.