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Project requirement

Unit 11: Project WorkTopic 1 of 2
Browse the Fundamentals of Advertising syllabus

Fundamentals of Advertising

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What the syllabus expects

  • After the completion of forth year concentration classes, the students shall have to prepare and submit a project work in the area they have specialized.

Project requirement

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Fundamentals of Advertising (MKT 253)

Project Work

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

  • Explain the scope and key elements of project requirement.
  • Apply the relevant marketing concepts to a defined customer group, market or business decision.

Curriculum Scope

  • After the completion of forth year concentration classes, the students shall have to prepare and submit a project work in the area they have specialized.

Detailed Microsyllabus

  1. Specialization project

    1. Select an advertising problem within the concentration area.
    2. Define objectives and manageable scope with the teacher.
    3. Prepare and submit the required project after concentration classes.

  2. Evidence and report

    1. Use relevant literature and authentic campaign or market evidence.
    2. Apply suitable analysis to the research question.
    3. Present findings, references and limitations coherently.

  3. Integrity and review

    1. Acknowledge sources and protect confidential information.
    2. Distinguish actual observations from illustrative examples.
    3. Follow the campus and Faculty's supplied submission instructions.

Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 106–108.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.