Identification, posters and broadcast copy

Identification, posters and broadcast copy

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Fundamentals of Advertising (MKT 253)

Unit 5: Advertisement Construction

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

• Explain the scope and key elements of identification, posters and broadcast copy.
• Apply the relevant marketing concepts to a defined customer group, market or business decision.

Curriculum Scope

• Identification marks
• Structuring a poster
• Radio and television copy

Detailed Microsyllabus

1. Identification marks

   1. Explain logos, symbols and other advertiser identifiers.
   2. Assess consistency and recognizability.
   3. Place identification clearly within the message.

2. Poster structure

   1. Organize headline, image, essential copy and response details.
   2. Consider viewing distance and reading time.
   3. Review hierarchy and legibility.

3. Broadcast copy

   1. Write radio copy for spoken comprehension and sound cues.
   2. Coordinate television words, images and timing.
   3. Adapt one message to both media without assuming identical execution.

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Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 106–108.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.