Sector growth and challenges

Sector growth and challenges

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Fundamentals of Services Marketing (MKT 254)

Unit 1: Introduction

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

• Explain the scope and key elements of sector growth and challenges.
• Apply the relevant marketing concepts to a defined customer group, market or business decision.

Curriculum Scope

• Emerging key services
• Reasons for the growth of services sector
• Challenges in service sector

Detailed Microsyllabus

1. Sector development

   1. Identify emerging service categories in the curriculum context.
   2. Explain economic, technological and social drivers of growth.
   3. Relate growth to changing customer and business needs.

2. Sector challenges

   1. Examine quality consistency, capacity and demand variability.
   2. Discuss trust, accessibility and skilled employee requirements.
   3. Assess competition and coordination challenges.

3. Analysis

   1. Study a defined service sector using dated evidence.
   2. Separate observed trends from forecasts.
   3. Recommend responses appropriate to the service situation.

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Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 109–111.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.