Healthcare, banking and insurance

Healthcare, banking and insurance

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Fundamentals of Services Marketing (MKT 254)

Unit 9: Emerging Services Sectors in Nepal

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

• Explain the scope and key elements of healthcare, banking and insurance.
• Apply the relevant marketing concepts to a defined customer group, market or business decision.

Curriculum Scope

• Introduction
• Healthcare sector
• Banking sector
• Insurance sector

Detailed Microsyllabus

1. Sector introduction

   1. Compare the service functions of healthcare, banking and insurance.
   2. Identify principal customer needs and stakeholder groups.
   3. Explain differences in trust and information requirements.

2. Marketing applications

   1. Relate service quality, accessibility and relationship management to each sector.
   2. Compare suitable mix and communication choices.
   3. Use clearly dated Nepalese examples where available.

3. Evidence and responsibilities

   1. Study current sector institutions and rules through official sources.
   2. Avoid inventing products, coverage or eligibility.
   3. Discuss confidentiality and accurate service promises.

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Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 109–111.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.