Distribution foundations and strategies

Distribution foundations and strategies

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Fundamentals of Services Marketing (MKT 254)

Unit 8: Distribution Strategies for Services

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

• Explain the scope and key elements of distribution foundations and strategies.
• Apply the relevant marketing concepts to a defined customer group, market or business decision.

Curriculum Scope

• Nature of distribution for service product
• Factors affecting the choice of distribution channels
• Distribution strategies- intensive, selective and exclusive

Detailed Microsyllabus

1. Service distribution

   1. Explain delivery channels and customer access in services.
   2. Distinguish direct provision from intermediary arrangements.
   3. Relate simultaneity and customer participation to channel choices.

2. Channel factors

   1. Assess location, convenience, capacity and service complexity.
   2. Consider control, cost and customer requirements.
   3. Compare physical and appropriate remote delivery options.

3. Distribution strategies

   1. Explain intensive, selective and exclusive strategies.
   2. Evaluate suitability for a defined service.
   3. Justify the selected coverage and access arrangements.

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Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 109–111.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.