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Channel management and internet distribution

Unit 8: Distribution Strategies for ServicesTopic 2 of 2
Browse the Fundamentals of Services Marketing syllabus

Fundamentals of Services Marketing

10 units
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What the syllabus expects

  • Managing distribution channels- selection, motivation, training, evaluation, managing conflict
  • Role of Internet in global distribution system

Channel management and internet distribution

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Fundamentals of Services Marketing (MKT 254)

Unit 8: Distribution Strategies for Services

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

  • Explain the scope and key elements of channel management and internet distribution.
  • Apply the relevant marketing concepts to a defined customer group, market or business decision.

Curriculum Scope

  • Managing distribution channels- selection, motivation, training, evaluation, managing conflict
  • Role of Internet in global distribution system

Detailed Microsyllabus

  1. Channel management

    1. Select partners using competence and service-quality criteria.
    2. Explain motivation, training and evaluation methods.
    3. Identify causes of channel conflict and appropriate resolution.

  2. Internet distribution

    1. Explain online discovery, booking, purchase and service delivery.
    2. Consider how internet channels extend geographic access.
    3. Assess compatibility with the service's delivery requirements.

  3. Operational application

    1. Coordinate digital and physical channels.
    2. Address reliability, privacy and customer support.
    3. Evaluate performance using stated service and channel measures.

Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 109–111.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.