Pricing objectives and considerations

Pricing objectives and considerations

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Fundamentals of Services Marketing (MKT 254)

Unit 6: PricingStrategies for Services

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

• Explain the scope and key elements of pricing objectives and considerations.
• Apply the relevant marketing concepts to a defined customer group, market or business decision.

Curriculum Scope

• Pricing objectives and buyers’ perception of value
• Considerations of services pricing- demand considerations, cost considerations, competition considerations, legal considerations

Detailed Microsyllabus

1. Objectives and value

   1. Identify revenue, demand, positioning and relationship objectives.
   2. Explain customer perception of service value.
   3. Relate price to benefits, effort and other customer costs.

2. Pricing considerations

   1. Analyze demand and capacity conditions.
   2. Estimate relevant costs and competitor alternatives.
   3. Identify applicable legal considerations from current official materials.

3. Decision analysis

   1. Compare pricing choices using stated inputs.
   2. Explain tradeoffs between revenue and customer acceptance.
   3. Document assumptions without inventing statutory prices or charges.

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Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 109–111.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.