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Project requirement

Unit 10: Project WorkTopic 1 of 2
Browse the Fundamentals of Services Marketing syllabus

Fundamentals of Services Marketing

10 units
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What the syllabus expects

  • After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized.

Project requirement

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Fundamentals of Services Marketing (MKT 254)

Project Work

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

  • Explain the scope and key elements of project requirement.
  • Apply the relevant marketing concepts to a defined customer group, market or business decision.

Curriculum Scope

  • After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized.

Detailed Microsyllabus

  1. Specialization project

    1. Select a services-marketing issue in the concentration area.
    2. Define objectives and feasible scope with the teacher.
    3. Prepare and submit the required specialization project.

  2. Evidence and reporting

    1. Review relevant literature and gather authentic service evidence.
    2. Choose analysis aligned with the question.
    3. Present findings, references and limitations coherently.

  3. Integrity and guidance

    1. Obtain appropriate permission and protect customer information.
    2. Distinguish collected data from illustrative examples.
    3. Follow the supplied campus and Faculty project instructions.

Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 109–111.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.