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Assignment and preparation

Unit 10: Project WorkTopic 2 of 2
Browse the Fundamentals of Services Marketing syllabus

Fundamentals of Services Marketing

10 units
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What the syllabus expects

  • The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc. relevant to the subject within 10 lecture hours.

Assignment and preparation

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Fundamentals of Services Marketing (MKT 254)

Project Work

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

  • Explain the scope and key elements of assignment and preparation.
  • Apply the relevant marketing concepts to a defined customer group, market or business decision.

Curriculum Scope

  • The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc. relevant to the subject within 10 lecture hours.

Detailed Microsyllabus

  1. Guided topic selection

    1. Discuss feasible services-marketing topics with the teacher.
    2. Check availability of literature and data.
    3. Refine objectives and the proposed scope.

  2. Research preparation

    1. Choose suitable data-collection and analysis tools.
    2. Plan sampling, permissions and ethical handling.
    3. Prepare an achievable schedule.

  3. Consultation allocation

    1. Treat ten lecture hours as the overall guided preparation allocation.
    2. Do not repeat that allocation as separate leaf-topic hours.
    3. Revise the proposal using teacher feedback.

Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 109–111.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.