Tourism, communications and hydropower

Tourism, communications and hydropower

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Fundamentals of Services Marketing (MKT 254)

Unit 9: Emerging Services Sectors in Nepal

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

• Explain the scope and key elements of tourism, communications and hydropower.
• Apply the relevant marketing concepts to a defined customer group, market or business decision.

Curriculum Scope

• Tourism sector
• Communication and networking sector
• Hydro power sector

Detailed Microsyllabus

1. Sector characteristics

   1. Explain tourism and communication-networking service offerings.
   2. Describe customer and stakeholder relationships in hydropower services.
   3. Compare experience-based and infrastructure-based service situations.

2. Marketing applications

   1. Analyze demand, distribution and service-quality issues by sector.
   2. Coordinate promotion with delivery capacity and customer needs.
   3. Consider seasonal and geographic factors where relevant.

3. Nepalese context

   1. Use dated official evidence for sector examples.
   2. Distinguish operating services from proposed projects.
   3. Evaluate opportunities and constraints without inventing current project status.

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Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 109–111.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.