Strategy and market entry

Strategy and market entry

Bachelor of Business Studies (BBS) — Fourth Year

Subject: International Business (MGT 251)

Unit 8: Strategies for IB

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

• Explain the scope and key elements of strategy and market entry.
• Apply the relevant concepts to a defined organizational or venture situation using evidence and stated assumptions.

Curriculum Scope

• Concept and importance of international strategic management
• Export and import as entry modes

Detailed Microsyllabus

1. International strategy

   1. Explain international strategic management and its importance.
   2. Analyze objectives, resources and market conditions.
   3. Assess integration and local responsiveness needs.

2. Export and import entry

   1. Compare direct and intermediary-supported approaches.
   2. Evaluate costs, control, learning and exposure.
   3. Identify logistics and compliance requirements.

3. Entry decision

   1. Select an entry approach for a defined firm.
   2. State assumptions and evaluation criteria.
   3. Plan implementation and performance review.

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Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 115–117.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.