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Global marketing

Unit 9: Functional Management and Operation of IBTopic 2 of 5
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International Business

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What the syllabus expects

  • Product, distribution, promotion and pricing strategies

Global marketing

Bachelor of Business Studies (BBS) — Fourth Year

Subject: International Business (MGT 251)

Unit 9: Functional Management and Operation of IB

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

  • Explain the scope and key elements of global marketing.
  • Apply the relevant concepts to a defined organizational or venture situation using evidence and stated assumptions.

Curriculum Scope

  • Product, distribution, promotion and pricing strategies

Detailed Microsyllabus

  1. Product and distribution

    1. Compare standardization and adaptation of products.
    2. Assess channel design and market-access requirements.
    3. Coordinate availability with local customer needs.

  2. Promotion and pricing

    1. Adapt communication to language, culture and media conditions.
    2. Analyze costs, competition and currency effects on pricing.
    3. Check accuracy and applicable market requirements.

  3. Global marketing plan

    1. Develop a coordinated mix for a specified market.
    2. State customer and competitor evidence.
    3. Evaluate implementation and performance measures.

Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 115–117.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.