Technological change, competition and R&D
Bachelor of Business Studies (BBS) — Fourth Year
Subject: Technology & Information Management (MGT 259)
Unit 4: Using Information Technology for Strategic advantages
Academic Year: 2083/84
Topic Objectives
After studying this topic, students should be able to:
- Explain the scope and key elements of technological change, competition and r&d.
- Apply the relevant concepts to a defined organizational or venture situation using evidence and stated assumptions.
Curriculum Scope
- Changing context of technological environment, product development – from scientific breakthrough to marketable product
- linkage between technology development and competition
- Managing research and development though technology
Detailed Microsyllabus
Technological environment
- Explain changing technology and competitive conditions.
- Trace development from scientific discovery to marketable product.
- Identify commercialization and adoption challenges.
Competition
- Assess technology's effects on cost, quality and differentiation.
- Consider substitute technologies and timing.
- Distinguish technical novelty from market success.
Research and development
- Coordinate research priorities, resources and evaluation.
- Explain technology-supported collaboration and knowledge use.
- Assess uncertainty and learning throughout development.
Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 126–128.
Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.