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Environmental scanning and SWOT

Unit 4: Environmental Context of ManagementTopic 3 of 6
Browse the Principles of Management syllabus

Principles of Management

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What the syllabus expects

  • Meaning and methods of scanning
  • SWOT analysis

Environmental scanning and SWOT

Bachelor of Business Studies (BBS) — First Year

Subject: Principles of Management (MGT 213)

Unit 4: Environmental Context of Management

Academic Year: 2083/84

Topic Objectives

To develop an understanding of environmental scanning and swot and explain the managerial concepts and assess their application in organizational situations.

Curriculum Scope

  • Meaning and methods of scanning
  • SWOT analysis

Detailed Microsyllabus

  1. Environmental scanning

    1. Purpose and scope of systematic information gathering.
    2. Observation, reports, stakeholder feedback and trend analysis.
    3. Assessing relevance, reliability and emerging changes.
  2. SWOT analysis

    1. Internal strengths and weaknesses.
    2. External opportunities and threats.
    3. Connecting evidence-based SWOT findings to managerial priorities.

Curriculum reference: Tribhuvan University, Faculty of Management, BBS curriculum with first-year syllabus, PDF pages 9-10.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit lecture hours apply to the whole unit; no separate topic hours or marks are assigned here.