Environmental scanning and SWOT
Bachelor of Business Studies (BBS) — First Year
Subject: Principles of Management (MGT 213)
Unit 4: Environmental Context of Management
Academic Year: 2083/84
Topic Objectives
To develop an understanding of environmental scanning and swot and explain the managerial concepts and assess their application in organizational situations.
Curriculum Scope
- Meaning and methods of scanning
- SWOT analysis
Detailed Microsyllabus
Environmental scanning
- Purpose and scope of systematic information gathering.
- Observation, reports, stakeholder feedback and trend analysis.
- Assessing relevance, reliability and emerging changes.
SWOT analysis
- Internal strengths and weaknesses.
- External opportunities and threats.
- Connecting evidence-based SWOT findings to managerial priorities.
Curriculum reference: Tribhuvan University, Faculty of Management, BBS curriculum with first-year syllabus, PDF pages 9-10.
Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit lecture hours apply to the whole unit; no separate topic hours or marks are assigned here.