Event industry and business

Event industry and business

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Event Management (MGT 257)

Unit 1: Introduction to Event Management

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

• Explain the scope and key elements of event industry and business.
• Apply the relevant concepts to a defined organizational or venture situation using evidence and stated assumptions.

Curriculum Scope

• Meaning and characteristics of event industry
• Event management and business

Detailed Microsyllabus

1. Event industry

   1. Explain industry characteristics and principal participants.
   2. Identify organizers, venues, suppliers and supporting services.
   3. Assess seasonal and project-based activity.

2. Business relationships

   1. Explain how events serve organizational and commercial purposes.
   2. Compare revenue and service models conceptually.
   3. Identify customer and stakeholder value.

3. Analysis

   1. Map a defined event-business network.
   2. Assess opportunities and operating constraints.
   3. Use dated evidence for any local industry claims.

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Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 121–123.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.