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Networking and promotion

Unit 4: Activities in Event ManagementTopic 1 of 4
Browse the Event Management syllabus

Event Management

10 units
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What the syllabus expects

  • Print media, radio, television, internet, cable network and outdoor media
  • Direct marketing, sales promotions and audience interaction
  • Public relations, merchandising and in-venue publicity
  • Sponsorship and branding
  • Advertising, publicity and public relations

Networking and promotion

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Event Management (MGT 257)

Unit 4: Activities in Event Management

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

  • Explain the scope and key elements of networking and promotion.
  • Apply the relevant concepts to a defined organizational or venture situation using evidence and stated assumptions.

Curriculum Scope

  • Print media, radio, television, internet, cable network and outdoor media
  • Direct marketing, sales promotions and audience interaction
  • Public relations, merchandising and in-venue publicity
  • Sponsorship and branding
  • Advertising, publicity and public relations

Detailed Microsyllabus

  1. Media and audience promotion

    1. Compare print, broadcast, internet, cable and outdoor channels.
    2. Coordinate direct marketing and sales promotions.
    3. Plan meaningful audience interaction.

  2. Public relations and venue publicity

    1. Distinguish advertising, publicity and public relations.
    2. Use merchandising and in-venue information coherently.
    3. Assess message accuracy and audience relevance.

  3. Sponsorship and branding

    1. Define sponsor value and agreed visibility.
    2. Coordinate brand presentation across channels.
    3. Evaluate reach and response without inventing audience guarantees.

Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 121–123.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.