Direction and environmental assessment

Direction and environmental assessment

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Event Management (MGT 257)

Unit 5: Development of event strategy

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

• Explain the scope and key elements of direction and environmental assessment.
• Apply the relevant concepts to a defined organizational or venture situation using evidence and stated assumptions.

Curriculum Scope

• Vision, mission and objectives
• Business potential, market attractiveness and event strength

Detailed Microsyllabus

1. Strategic direction

   1. Define vision, mission and event objectives.
   2. Identify intended participants and value.
   3. Align business goals with event capabilities.

2. Environmental assessment

   1. Assess business potential and market attractiveness.
   2. Compare event strengths and resource constraints.
   3. Study competitors and external influences.

3. Decision application

   1. Evaluate opportunities using explicit criteria.
   2. State evidence and assumptions.
   3. Select priorities and review indicators.

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Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 121–123.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.