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Strategic market plan

Unit 5: Development of event strategyTopic 2 of 2
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Event Management

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What the syllabus expects

  • Development of strategic market plan
  • Way forward for competitive advantage

Strategic market plan

Bachelor of Business Studies (BBS) — Fourth Year

Subject: Event Management (MGT 257)

Unit 5: Development of event strategy

Academic Year: 2083/84

Topic Objectives

After studying this topic, students should be able to:

  • Explain the scope and key elements of strategic market plan.
  • Apply the relevant concepts to a defined organizational or venture situation using evidence and stated assumptions.

Curriculum Scope

  • Development of strategic market plan
  • Way forward for competitive advantage

Detailed Microsyllabus

  1. Strategic market plan

    1. Define target audience, positioning and objectives.
    2. Develop a coordinated marketing mix and implementation schedule.
    3. Allocate resources and responsibilities.

  2. Competitive advantage

    1. Assess distinctive experience, relationships and delivery capabilities.
    2. Compare proposed advantages with competing events.
    3. Consider whether advantages are sustainable and credible.

  3. Way forward

    1. Specify actions, milestones and performance measures.
    2. Identify risks and contingencies.
    3. Revise the plan using market and event evidence.

Curriculum reference: Tribhuvan University, Faculty of Management, revised four-year BBS curriculum, PDF pages 121–123.

Source note: The curriculum scope above is retained from the existing TU syllabus breakdown. The numbered study subtopics are editorial elaborations for teaching and study, rather than a separately issued TU syllabus. Unit or component allocations apply at their stated level; no separate topic hours or marks are assigned here. Examples involving current laws, rates, institutional products or Nepalese status must identify the relevant period and official materials; no changing numerical or legal requirements are invented here.